1/19/2024 0 Comments World of warships app store![]() ![]() Utilizing a targeted App Store Optimization (ASO) strategy for each locale, we identified high opportunity keywords in the specified country’s native language. We tackled app growth for World of Warships Blitz across their 12 different localizations for Apple App Store and Google Play Store. The accuracy of our data-based approach saves our client’s time and helps everyone involved to avoid growing an endless cycle of trial and error. We work with data instead of making wild guesses. Our app store marketing experts focus on identifying problems and providing customized solutions. Utilizing a combination of AI-powered tools and in-house expert knowledge In total, there were 12 localizations that Wargaming handed to App Radar for optimization: French, Italian, Korean, Portuguese (Brazil), Russian, Spanish (Spain), Turkish, Chinese (Traditional), Chinese (Simplified), German, Japanese, English (US). So the company was looking for an app growth team to assist them with localizations they have entered but were still unfamiliar with. For example, the game was looking to grow its exposure and brand awareness in many other competitive locals such as Spain, Russia, Korea, and Japan. As a result, not every app store listing was localized entirely. Wargaming had an extensive portfolio to work with but had previously translated only some of their app metadata for the different locale’s native languages. App Radar experience shows that the more localized an app listing is, the more likely visitors from the respective country will install the app. World of Warships Blitz is one of Wargaming’s free-to-play action mobile games that already experienced considerable success in several localizations, including highly competitive English (US). Growing exposure and brand awareness in multiple countries for Apple App Store and Google Play Store ![]()
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